Pinterest is a part of digital marketing, it is acquiring great importance in our growing business. Before we dive into how to advertise on Pinterest as part of your marketing strategy, it is important that you initially build a foundation with organic (unpaid) pins. Like any other social strategy, constantly building a foundation and adding new content builds credibility for your brand, and in the case of Pinterest, they also provide you with content to advertise. As you start to grow your Pinterest following, here are six tips to keep in mind.
Focus on your images
Since Pinterest is dominated by images, find out how to make yours stand out. Original images are refixed more often than generic stock images. As a retailer, this is often the right opportunity to share high-quality images of your products. Use interesting angles that highlight your elements and take time to edit, add text to the image to present the pin, and quickly get noticed by people who may miss the caption. Canva.com can be a great free tool that's perfect for this!
Pin often
Users will follow boards with frequently updated content on boards with few pins. Share new pins frequently, and don't forget to re-bookmark ideas too. Remember, Pinterest may technically be a query engine, but it is still a social platform and providing relevant pins to your audience keeps your content interesting and tracks your price.
Follow other pinners
Following people and re-pinning is how Pinterest goes social! Follow boards and pinners with similar interests and they will not only provide more ideas for content, but will make your brand more visible. People are likely to follow brands that interact with many people.
Make your tables specific
Pinterest allows you to own unlimited boards, so be happy to specifically urge. For example, if you are a kitchen and culinary retailer, sharing recipes would be a stellar idea; However, instead of creating a board for lunch, create separate boards for soups and salads, another for breakfast, maybe even one for casseroles, get creative. You'll be able to target a smaller audience, which means you can create more custom pins.
Socialize
As I said earlier, a crucial part of social media marketing is being social. Make sure to re-bookmark, comment on, and like others' ideas daily to expand your following. Also, don't forget to re-comment your pins! This is a site to interact and share inspiration with others; The more you share and interact, the stronger your followers will be on Pinterest.
How to advertise on Pinterest
Once you've established a strong organic foundation on Pinterest, you can step up and start advertising on the platform.
Pinterest ads appear and display in the audience's newsfeed just like a daily pin would. According to Hootsuite, "Bookmark users are hospitable ads because they fit perfectly on the platform and provide useful information on where and how to buy the products they are interested in."
Choose your Pinterest advertising goal
The first step in campaigning is determining what goal you would like to achieve in conjunction with your Pinterest advertising.
0 comments: