HOW TO USE SOCIAL BOOKMARKING SITES ?

How to Use Social Bookmarking Sites.....

1. Content Curation

As a marketer, especially in social media, one of your duties is to curate content to share with your audience. People look to your brand for resources and expertise in your industry. With a social bookmarking site, you'll save articles or resources you discover online so you never run out of content to share together with your audience. Social bookmarking saves time and provides you the power to schedule content before time.

For example, below is content I have curated on my personal Pinterest page for recipes. If any of my followers are looking recipes (especially keto or low-carb), I have an entire board dedicated to curating content in that category.

Pinterest features content curation capabilities with Boards.

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2. Organize and Save Resources

A benefit to social bookmarking sites is that you simply simply can organize and save content that you want to revisit later. As a marketer, it’s important to keep track of resources that help you develop professionally. Using a site where you'll keep these resources organized is useful , so you won’t lose valuable content.

3. Tag Content

With most social bookmarking sites, you can “tag" content, meaning you can label it. For example, if there’s a blog post that is about YouTube SEO strategies, you can “tag" that content as “YouTube.” Then, when you want to go back and look for that article otherwise you need resources for YouTube, you've got a neighborhood in your social bookmarking account tagged YouTube. This keeps the resources you save organized and readily available.

4. Share Resources

Another way to use social bookmarking tools is to share content together with your team. As a marketer, if you discover a piece of writing about social media strategy, you'll tag the content as “Social Media" so your social media team can find it. Plus, if everyone on your team has access to the social bookmarking site, they will 

regularly sign up to seek out the resources they have . This is helpful for workers to continue developing their career and also share things they learn with their colleagues.

For example, in Pocket, you can “tag" content. On the left-hand side of your profile, you can click the “Tags" category to pull up specific articles.

Pocket home page features Tags, or saved stories.

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5. Build Backlinks

Social bookmarking sites are often an excellent addition to your link building strategy. You can use your profile to bookmark resources on your website. However, you shouldn’t only add bookmarks to your site.

Use social bookmarking as you normally would, bookmarking other resources you come across, but sprinkle in a post or two from your own site. While social bookmarking shouldn’t be your sole link building strategy, it can round out your current strategy.

6. Promote Your Mentions

Besides bookmarking articles on your own site, you'll also use social bookmarking to link to articles or blog posts that mention your company. However, your social bookmarking profile should contain a spread of self-promotion versus unbranded content.

7. Drive Traffic to Your Site

Social bookmarking sites can drive traffic to your site. If people bookmark your post and vote for it, it'll show up in searches, and cause traffic to your site.

Besides sharing your own posts on your social bookmarking profile, you furthermore may want people to bookmark your content. To make this easy for users, you'll add social bookmarking buttons to your blog so readers can bookmark your content with the press of a button.

In the example below, writer Nicole Peeler drives traffic to her website through the content she creates on Medium. Below her post, she has her website, her Medium profile, and the organization profile linked. If users like her post, they can easily find out more information with the links below the article.

Medium social bookmarking site profiles drive traffic to website.

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8. SEO

Search engines often list results from social bookmarking sites. When a site is bookmarked on a social bookmarking site, a link is formed and indexed by search engines. This earns credibility with search engines. Content that's voted for and bookmarked tons by users on social bookmarking sites tends to point out up higher in program results.

Social bookmarking can help develop your team and keep your marketing skills sharp in an evolving industry. Plus, it can also be used as a strategy for your team to gain more traffic and credibility with Google.